George Ezra

The campaign successfully transformed George into a major artistic figure, building on the success of ‘Budapest’ and establishing him as a recognisable household name. A key objective was to build a broader public profile and showcase a more multifaceted persona.

The campaign began with a focus on George’s return to music, led by the first single and tour. An early NME interview set the tone, followed by a cover feature with The Sunday Times Culture, supported by a live Twitter Q&A to maximise engagement.

Alongside the music campaign, we broadened George’s profile through appearances at the Q Awards, Burberry’s London Fashion Week show and the Mr Porter party, strengthening his association with leading fashion brands. This led to his first fashion cover with Rollacoaster, alongside covers for Dork and Acoustic magazine.

We also developed a strong narrative around mental health, supporting George’s role as a Mind Ambassador through charity appearances, award presentations and a fundraising show at Union Chapel.

The album announcement was supported by a Guardian webchat, a Metro Weekend cover, features in The Telegraph and DIY, and widespread national newspaper coverage. Around release, we secured major moments including NME’s first-ever Big Read, a Guardian Weekend feature, a Sun SFTW cover, Virgin Atlantic VERA cover and extensive tabloid coverage.

With George’s schedule dominated by touring and festivals, we maintained momentum through podcast content, television appearances and creative access-led opportunities. The campaign culminated in major profile pieces across national newspapers, a Guardian G2 cover and recognition as Music Week’s Artist of the Year in 2018.

GQ Cover

Dork cover

Rollacoaster cover

Music Week Cover

DIY 4*
NME 4*
Dork 4*