Green Man Festival

Over the years, inside out has worked to build Green Man Festival into one of the UK’s most beloved festivals, acclaimed by critics and festival-goers alike. Building on carefully crafted relationships the festival now has within key music and culture media, 2024 offered the opportunity to build on cross-platform coverage, including TV and radio, as well as spotlighting the festival’s excellent comedy offering and work with the Green Man Trust.

As one of the UK’s most hotly demanded festival tickets, handling Green Man’s UK publicity requires a keen eye and a strong understanding of the festival’s ethos, story and setting. Through the close relationship that inside out has built with the festival and its team, we were able to execute a carefully considered publicity campaign which engaged a select number of publications aligned with the sound, experience and community that it offers.

From the moment Green Man 2023 drew to a close, inside out worked to spread awareness of the festival’s 2024 dates; publicising ticket sales, lineup announcements and the festival’s work with the Green Man Trust to maintain public awareness throughout the off-season. This included securing mentions for the festival in ‘Festival Guide’ content via the likes of Pitchfork, The Independent and Cosmopolitan, news stories and broadcast outlets such as BBC Radio 1, BBC Radio 2 and Apple Music as well as engaging the festival’s director Fiona Stewart in key music/festival industry conversations with The Times, Sky News, BBC 6Music and more.

On-site at the festival, inside out’s press office welcomed over 80 guests spanning print and online media, radio and TV, from the likes of The Guardian, The Observer and Evening Standard to Crack, DIY, Rolling Stone UK and more. Our on-site team were available across the entire festival programme to welcome guests, accommodate any on-site needs (from lost sleeping bags to interview requests) and ensure they were fully engaged with everything the festival had to offer.

The team also serviced daily press releases and imagery to our extensive media databases, ensuring all of our identified audiences were up to date with everything happening at the festival, even if they weren’t able to attend in person. This careful and extensive outreach led to over 220 pieces of quality coverage for the festival, including 5* reviews from The Guardian, The Independent, Evening Standard and Rolling Stone UK, and creative features highlighting everything from its music programme and comedy, to the creators behind the iconic Green Man effigy and the festival’s concern for its local wildlife.

The Guardian – 5* Review

The Independent – 5* Review

Evening Standard – 5* Review

Rolling Stone UK – 5* Review

“We’ve been working with the Inside Out team for many years now, and this long working relationship is a testimony to their expertise, professionalism and creative approach to the world of PR. They’ve become a trusted partner and can always be relied upon to deliver our press and marketing objectives in a strategic and sensitive manner, understanding the nuances of Green Man as a brand. Their personable team offer a wide base of skills and contacts across print, broadcast, online and emerging platforms too and they always go above and beyond to deliver successful campaigns and year-round support.”

– Adam Stewart (Marketing Manager, Green Man)