Lily Allen

Lily Allen

inside out work with multi-talented artist, actor, author and songwriter Lily Allen to provide strategic publicity across a number of projects, including her Mercury Prize-nominated album ‘No Shame’, her best-selling memoir ‘My Thoughts Exactly’ and more.


Lily Allen has released four hugely-successful albums, including two UK Number One albums, penned a best-selling memoir, starred in the West End production ‘2:22 A Ghost Story’ and collaborated with Womanizer to launch a new sex toy and raise awareness of sex positivity and female masturbation on a global scale.

As her publicity team, we work to amplify awareness across each project while ensuring Lily’s voice and integrity remained central to all communications. We work in collaboration with the relevant external teams to secure coverage around key calendar moments across each campaign.

At the start of each project, we set out to secure high-level interview features that create excitement around announcement and set the tone for the rest of the campaign. For example, Lily was featured on the cover of Cosmopolitan magazine around the launch of her book ‘My Thoughts Exactly’ and Sunday Times Style for the launch of her Womanizer collaboration. We also worked to secure reviews in national titles across all three projects.

In 2020 Lily Allen collaborated with Womanizer to launch the ‘Liberty’, a new sex toy. As well as launching the new product, Lily worked with Womanizer to raise awareness of sex positivity and and shine a light on female masturbation. For this special project, we worked with Lily and Womanizer to secure coverage in female-focused titles and to gift the product to key influential members of the media and wider creative industry, creating maximum impact across both media and social channels.


The Telegraph Review


Sunday Times Style Cover

Stylist Takeover

The Telegraph Magazine Cover

Cosmopolitan Cover

The Guardian Weekend Cover


Album reviews for ‘No Shame’

“back and better than ever” – The Independent, 4*

“one of British pop’s most distinctive voices rediscovers her sense of self” – NME, 4*

“No shame is Lily Allen’s best album yet” – Esquire

“a triumphant return” – Telegraph

“Allen pulls off a high-stakes comeback with aplomb” – Mojo, 4*

Book Reviews for ‘My Thoughts Exactly’

“An unflinching, unputdownable book” ― Guardian

“A fascinating and very honest read” ― Stylist

“Candid and amusing” ― Observer

“Allen has a flair for storytelling… [My Thoughts Exactly] should be required reading for anyone who dreams of fame” ― Daily Telegraph

Theatre Reviews for ‘2:22’

“Lily Allen gives you chills in slick, clever horror” – The Guardian, 4*

“ [Lily] Allen is superb”- The Independent, 4*

“Lily Allen’s stage debut is spellbinding” – London Evening Standard, 4*

The Telegraph, 4*

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